From Fashion to Freedom: Sarah Christie's Creative Evolution

In this episode of "Creatives Like Us," host Angela Lyons engages in a heartfelt conversation with jewellery and accessory designer Sarah Christie. Sarah shares her journey from a young girl influenced by her Jamaican grandparents to becoming a successful designer with her own brand, By Sarah Christie. She discusses the importance of cultural heritage in her work, the challenges she faced in the fast-paced fashion industry, and her decision to pivot towards creating a brand that reflects her values and personal story. Sarah emphasizes the significance of community and empowerment, particularly for women, and how her experiences during the pandemic led her to focus on her brand's mission of uplifting others through design.

Throughout the conversation, Sarah highlights the importance of self-belief and the power of storytelling in her creations. She shares insights on how her designs are inspired by her family history and the emotional connections behind each piece. The episode culminates in a discussion about the future of her brand, including potential collaborations and the importance of creating a supportive community for women in business. This episode is a celebration of creativity, resilience, and the journey of self-discovery in the world of fashion.

Connect with Sarah and see her creations

Website: bysarachristie.com

Instagram: bysarachristie 

Chapters

• 0:00 Introduction to Creatives Like Us
• 0:51 Meet Sarah Christie: A Journey in Fashion
• 2:27 Cultural Heritage and Fashion Influence
• 9:27 Building a Brand with Purpose
• 16:52 Empowering Women Through Community
• 25:12 Future Aspirations and Collaborations

Transcript

Angela (00:04.149)
Hello and welcome to Creatives Like Us. I am your host, graphic designer, Angela Lyons, and this podcast is dedicated to open up the conversation and amplify the voices of black and brown creatives in business. I invite guests on to share their experiences and stories and in between I have solo episodes where I share my insights. Creatives Like Us is here to empower and uplift the next generation of diverse talent, whether you're a student, graduate, or exploring your career path. Let's dive in.

Angela (00:35.342)
Today's guest is with jewelry designer and accessory fashion designer, Sarah Christie. Since we last spoke, her creations have been on the smash hit video, Where the Hell is My Husband by Ray, honestly, check it out, see her earrings, they were designed by Sarah and they look amazing in the video. All right then, let's dive in.

Angela (00:58.264)
Sarah, welcome and thank you for joining me today on Crazies Like Us. And can you tell people who you are and where you are in the world?

I can, thank you very much for inviting me. My name is Sarah Christie and I'm the founder of By Sarah Christie and I am situated in the Midlands. Not so sunny today, nothing happened.

And we're recording this during the summer of 2025 and it's been boiling hot so far so hopefully it'll come back.

Shall do. We need a little bit of rain done.

Yeah, sometimes. Can you tell people what kind of creative you are, please?

Sara (01:31.362)
Yes, I am a designer. I'm an accessories designer. I design jewelry and handbags and previously in my past life, I used to design clothing.

brilliant, brilliant. That'd a lovely story to tell people actually, if you want to, because most of my guests I asked them how they got started and you'd have to go back way, way back, but it'd be lovely for you to show your story.

Sure. I always say that, gosh, my love affair began from a really, really young age. My love affair of dressing well and understanding the importance of dress. And that was heavily instilled into me by my grandparents who were Jamaicans, came over obviously as part of the Windrush. And dressing well and dressing with a sense of pride was really, really important to them. And I think subtly kind of impacted how then I showed up in the world. My mum also, she was...

an English lady married to Jamaican man. again, she kind of received quite a little bit of backlash from that. And I think how she presented us and how we stepped out massively was centered around feeling proud of who we were and holding our heads up high. So this love affair with fashion kind of naturally to my trajectory was always going to be fashion design. Like there was never anything else that I wanted to do.

It was what I was focused on. was what I was good at. And it was like my channel to get to university and then, you know, really kind of bed in to my craft, if you like. So I never diverted away from that. It's always been very clear that fashion design was where I wanted to go. And obviously as where you start and where I am now is very different, but starting out in clothing design was where I did all my learning, if you like. I did all my traveling, took me to India and China.

Sara (03:18.494)
spent a lot of time out there and then due to family illnesses, it brought me back to the UK, which is where then I started my career at Next as an assistant designer doing the embellishments that I'd learned over in India, brought them back and was kind of doing them across the occasion bags and into clothing, which was brilliant. And I learned a lot. I understood a lot about the importance of retail.

just gonna say learning from the best two from next.

It's a massive company. It was a beautiful company to work for. And I think I again showed up in a way that I knew I wanted to become a manager. So as much as I started at the assistant, I dressed very much as if I was a manager. I love getting dressed. I loved showing up. It gave me confidence when I was in those meetings and I was having to present my collections and my designs. So I dressed for that position. And over the years, I got to that role and achieved it, which was fantastic. Brilliant.

But by that point, fashion was getting faster, more reactive. Prices were being driven down in favor of volume. And it kind of, didn't work for me where I was in terms of what I enjoyed about style and fashion. It was never about having a lot of, I was always at the mindset of less is more and you can really make those pieces work for you and you save for what you wanted. know, grew up with not a lot of money. I didn't have lots. So when I started earning, it was saving my money.

for pieces that I've loved and cherished for years on. it did, you start to feel this kind of misalignment, this mismatch, you know, and having my first child, it kind of was this, massive change. grow, don't we? As women, we move, grow. So I decided to step out of retail, of what my comfort zone, of what I've known for a lot of years.

Angela (05:07.906)
Was that still at Next? Were you still there at Next at that time?

I was still at Next, it was a big move, but it felt right. I think I'd been toying with it for a while and then something, you're just reaching epiphany, don't you sometimes? And it's like, right, I'm I'm off, I've to be brave now and step out. And it was great. was able to be, represent myself. Whereas before, you you're designing a lot for, and you can see how well they're doing, but you're faceless. Your name is, it doesn't matter.

That's my design!

want to celebrate my wins and I did celebrate my wins, but I was able to see how well my product was doing and how it was generating X amount of money. I'm quite calculating in the sense of, okay, well, if I'm doing that and that costs that and that's the margin, I'm like,

Yeah, and you've made all that money for that company and you're doing all right.

Sara (06:03.726)
I'm doing it for myself. So that's where this kind of like light bulb moment came in. I've worked with my manufacturers for what 15 years. So I've built good relationships with them. Yeah, that were happy to work with me and to work alongside my new business, which was the design and consultancy, which allowed me to be front of house, to support my designs, to liaise with the buyers and with the manufacturers. And it was great until 2020 here.

my gosh. was just seeing my smile. I was just like, this is so good. This is so good. This is so good. then I,

2020. So I had a good two and a half years of working independently and being the boss of my earnings of my time, the freedom as a designer, freedom as a mother, it was brilliant. know, it was everything that I wanted and needed at that time.

How did it impact you, the COVID, that time at Twentsy?

It was story of two halves, think. think on one hand, everything I knew in terms of business was closing its doors. know, retail really did shut its doors and I think we lost a lot of brands because of that. It really did hit hard and the manufacturers as well. But it was also a perfect time for me to really stop and think about what it was that I really wanted to do, which was always my dream to have my own brand.

Sara (07:24.782)
You know, I think it's like, just want my brand. I want to design what I love and, you know, and be creative. So it was a perfect time to recalibrate and to stop and to rethink. And I think the effects of George Floyd massively like, just ignited my soul. Like I just thought I can't not do this. Like my dad passed away and my grandma passed away.

But there was something really profound in it. It like, I don't know it sounds quite dramatic, but it was like a call in. You have to do what you do best and you have to show the world what you're able to do and what you're capable of doing and go and enjoy it. Go and have a bloody good time doing it. Then I found out was pregnant.

I'll do that still, maybe in about a few months time.

But that's that thing. It's almost like that. You know, you think everything's going against you. Retail's not even operating. We don't know what's happening today, tomorrow, let alone next year. You're having a baby. You've got no income. What are you doing? And I just, knew exactly what I knew. There was no slowing me down. Like Remy was another fuel for me to just bed in, focus on what I'm doing. What's my messaging?

What is it that I'm trying to create here and why? And that's all I kept going back to is my why, my why, my why.

Angela (08:51.448)
Were you figuring this out by yourself or did you have a coach or a partner you spoke with?

I worked with a beautiful coach called Ursula Kelly who, funny enough, it's funny how you meet people, isn't it? And how you never really know why you meet them until...

It's time, it's time. Yeah, it's interesting because I do have a point in this podcast that always asks people who is your catalyst connection? Was she your catalyst connection to decide on what you wanted to do?

So yeah, and she's still really integral in terms of my life today. So she was a photographer, she is a photographer, should say, Ursula Kelly, and she photographed my first pregnancy with Freddie. So that was what, 12 years ago. And it was lovely and we got on really well and then we kind of, as life happened, life just, we'd sort of take different trajectories, don't we? And we'd go our own ways until I was at,

a jury event and she was there and it was just so lovely to talk to and I said, you know, I've been thinking about my brand and then obviously everything kind of went a pear-shaped with lockdown but we kept in contact. She said, let's just do it. Let me help you. Let me guide and coach you. Because by this point she was coaching and mentoring as well as doing her brand photography. So she was, it was gorgeous. So yeah, we just snuckled down and really deep dived into the detail of why am I doing this?

Sara (10:15.49)
What's my drive? You know, obviously that's the mechanics of how something works, but it's how I want you to show up. It's like, what is my voice? What is that that I'm trying to do? What is the impact that I'm trying to have on women? And it was all about female empowerment, undoubtedly. And I think the beauty of, I say the beauty, but the fact that we were all inside and we were all operating as we are operating now by video link up our social and our work.

It was like, it was perfectly timed. You know, I'm creating jewelry, so I'm encouraging women to put their jewelry on and just feel that little bit better and sit up a bit taller. It doesn't matter what you had on underneath, you know, it these quick wins to elevate ourselves and to, you know, to just switch how our moods were and how we presented ourselves. And I think that's it, because the brand is obviously all about how small wins can help us present ourselves.

with a bit more confidence, with a little bit more ease. So it was really good. obviously everyone's on their phones, the social media in terms of Instagram was the only tool I needed.

Yeah, for the best time. Yeah. Yeah. And just get your story out there and get your story out there and just tell people. Exactly. Yeah. Yeah.

And the beauty was is that that's exactly how the business is growing is through women investing, something's resonating and then they share so it's just gone like that.

Angela (11:42.254)
It looks beautiful. Are you wearing them now? I'm going to put them on YouTube eventually one day. You'll see them. People will see them. I'll show them in the social media clips. Show up,

Yes, this is the boss. This is the boss and there is a beautiful, I should have a few pieces out actually, there's a beautiful chain that goes with it.

Sarah, I tell people that you're showing, when you say the boss, it's bracelets. What do you say, bracelet?

Yeah, this is a classic Cuban link bracelet. And it's, I mean, it's a heavyweight. It really is. And the reason why I named it the boss is because I would become my own boss, my boss of my time, freedom, of my design, of how I presented myself to the world. And this again, so this now will be four years and it still continues to be the best seller. And that's what I love is that there isn't that need to keep reinventing the wheel.

Like we don't need to keep bombarding ourselves with what's the next thing, what's the next thing, what's the next thing, which in a way it kind of takes away the beauty of design, which is what I'm good at. Yeah. I still create.

Angela (12:51.21)
Yeah, yeah, I created the

Angela (12:56.666)
But if it was, and you still create though, you do create, but maybe there's variations around it, but if that's the bestseller and people still love it, carry on and it's gorgeous. It's a nice big chunky gold bracelet and looks heavy, it looks like the boss.

the good way.

Sara (13:12.986)
It is a bottle of braces and it's very weighted as well. is it? It's an alloy. that way you get that real weight. did work it up in a brass and I've got something when it feels light, I feel like it just loses its, I don't know, quality. Yeah. And then I've got the Empress earrings in, which are almost like a...

Yeah

Sara (13:40.652)
just going back, my dad used to do gold. So my dad was a bit of a down boy, if you like. had his fingers in all kinds of different pots. But gold was at that time, he used to sell it by the weights. So the whole kind of hip hop, you know, the rope chains, big figure row links, you know, they were huge. But I remember the whole, the rope chain being really

quite, you know, this is like late mid to late 80s. So I've just taken the essence of it and reimagined it and given it a lot more of a chic twist to it.

It's beautiful, it's lovely that your dad's influenced you there too. And coming through in your journey, beautiful.

and in my bag, so I've got one here actually.

Yeah, so tell people, I was going to say, tell people what you do at the moment because obviously I've seen your website, but to explain to people where you are now and that'd be, they can have a look after. I'll put the link in the show notes to your website.

Sara (14:36.468)
Yeah, I mean the website is, I love my website because it says more than, it's not just about the product, it's the story, it's my about, it's my why I do it. You every piece that I design has a story that goes with it. So this is just one of the little makeup pieces from one of the bags.

Beautiful. Sarah's just showed me a bag. Sorry, I've got to help because obviously it's audio. People can't see it. But I'll the link in the show notes so they can see it.

The resort collection was inspired by a photo that I found of my dad in 1979, the year I was born and he was in Jamaica and he had these brilliant black and white stripy swim shorts. So the whole collection's been created around these wonderful, and it's very on brand because my brand is very much black and white, the best of both, know, opposites attract. So the whole collection was inspired by

by his swim shorts and his leather and canvas mix. And I love it. I just love it.

I love it too. I go back to your website. I do love your website and I love your about page. It's one of those about pages that maybe one is read more and then it got to 2020. was like, what's more? What's more? So maybe you'll put the podcast on then.

Sara (15:57.506)
It's so funny you should say that because I was sitting thinking I need to, because I've looked through it just to make sure, you know, in terms of just refreshing my thoughts and I thought this is out of date. I need to update this. There's a lot more that's happened in life.

Yeah, so it would just be nice to see more about you because it's such a beautiful story about it it shows where your grandparents came from Jamaica and then your parents and it's just, yeah, everything about it is just really, you know, sharing about your children. It's just such a lovely website. Love that page.

Yeah, thank you. Yeah, it's lovely. I'm proud of it. But yeah, most, well, every collection has a story around it. So they, I'll show you these, but again, they're basically for the audio purpose. They're oversized board, gold board, like a big stud. And this was inspired by the pearl necklace that my grandma always used to wear.

Like, I don't know if it was because it was this kind of link to royalty, you know, the classic pearls, but she always used to wear a pearl necklace. So it's taking that essence and then re-imagining it, blowing it up. So I've got a pearl necklace, is really oversized and just showing it in a new light. So that collection is called the Duchess, which is obviously named after Grandma. Grandma's videos had Duchess. Yeah.

It's so lovely and beautiful.

Sara (17:22.349)
Yeah, it's nice. It is lovely. Yeah.

And I love the fact that you've got stories behind everything too. It's just really nice that you've tied in your history and your family and everything, every piece is inspired by, it's really a part of you.

It is, and that's the beauty of when you have your own brand is you can create. I feel like the importance is creating a story and creating a connection. And I think what I've been blown away with is the community of women. And I say community as opposed to customers. They are a community and they are 100 % behind me and supporting me and loving and sharing and investing. it's nothing quite what I expected at all, but it's...

is beautiful.

It's a nice surprise, nice expectation that it's all come out really brilliantly.

Sara (18:16.27)
But it fuels you to do more. I think about how I can then impact charities. think about, I've just started, which hasn't fully released, is Portraits of Sisters. And alongside us, the Kelly, that we create these incredible portraits of women that not always see themselves. Like having been the face of my friend, it's meant I've had to get in front of that camera.

I would say I'm not an actual in front of the camera, but some of the pictures that have been created are...

would have not said that from looking at your website because they look gorgeous.

They are gorgeous and I'm even like, who is that? Oh, it's me. Because they're amazing and they're empowering. They make me, you know, I look at that and think that is me. That is me. I just don't always see myself. And I think this is the importance of where Ursula comes in as my photographer, that she is able to draw. Every woman's got power. We've all got our superpowers, but we don't always want to.

to hear it all become it. So these portraits of where we're able to kind of see our reflections without lighting, without airbrushing, without anything, without any professional makeup, it's just, it's new. It's new in the camera and the natural light. And that's why those pictures are so important and so impactful. And we want to do that, photograph more women and create amazing exhibitions with their stories. We've all got stories. Everybody's got a story.

Sara (19:45.376)
Everybody's got a story and I think that's really what we would like to do is to for other women to read and to connect and think well if that person can do this, I too can do this you know and just share the love that's it really.

Exactly, exactly. love that because that's one of reasons why I started this podcast too, is like sharing people's stories because I think also being of color, we know that we don't share enough sometimes or people think, well, I've got nothing to say. But like, of you have, everyone's got something to say, especially creatives. think I just love seeing when I see black creatives out there and just want them, there's not enough of them telling their story or if they're there, they're not telling anyone else about them or hopefully this will inspire people to be.

Yes.

Angela (20:29.454)
creative and they think they don't see anyone that looks like them that they can do it to because I suppose like photography if you see someone and you think oh they've been photographed maybe I can be photographed so

Exactly that. And it's not about being supermodel. It's not about being anything of that at all. it was like, when it came to deciding about the brand, like, what do you call it? What's the name of it? It's my name. It's me. It's my story. It's extension of me, my values, my purpose. You know, so who's going to play? I'm going to be in it. And then my first brand shoot, I was seven months pregnant. It didn't matter. I'm showing up as me.

Yeah, yeah.

Sara (21:07.584)
And as I age, you know, that's all part of it. That's the beauty of it. That's it's, I'm just real.

Yeah, that's really important actually, including age next. think a lot of women also think, oh, that's just for young people. I don't need to do it. I I started this podcast when I was 51. Let's just do it. doesn't matter about.

Yeah. Just do it. It doesn't. It really doesn't. So I think, yeah. And it was like, well, who better to be the face of my brand? Me. And it's that thing of being able to show up. And if that means somebody else is saying, well, if she can do it, I too can do it. Yeah. My role is to inspire. It's not saying that, but it's just, I know that I'm like you if I see a...

black creative, I'm there. I want to know more. I love my good friend Rohan. He's uptown yardie. Have you followed him? my goodness. Rohan is he's the uncle that I never had, but I use my uncle. I've given him that title. He's just beautiful. He's such an incredible creative designer. Yeah, he's brilliant. Beautiful. please.

I I follow him.

Angela (22:18.936)
Give him a follow and I'll put... He's nice, he's really nice.

So again, how he shows up in his brand and how we did a photo shoot was all about our story. So the whole exhibition was about our story. So we showed up this incredible place in Brick Lane. We had the music on, we had live music. We were all wearing his incredible hats. It's a yard thing hat. God, they're just incredible. We had obviously a of a plaitons room because it wouldn't be a party without a a... And we were just doing our thing and...

I'm some rum.

Sara (22:52.59)
and dancing and dominoes and that created the shoot and the images are just so...

Very nice.

Angela (23:03.084)
the image is still online.

I'm not too sure, they went into an exhibition that we went to, I'm not too sure. He has had more people ask about whether he would showcase the exhibition again. So we had these incredible pictures of ourselves and then it would be our story. So there was multiple different creators within the space of the exhibition and it was just lovely. And then we all came together and there was other brands. There was Deanne, she creates her own ginger drinks.

Who curated it? He did. Oh okay, so he brought everyone together.

He did.

Sara (23:38.99)
He brought everyone together. everybody was like, yeah, where do you want us? You know, was, yeah, he's, he's, and I think that's, know I'm at that point where I still do everything. I'm still doing everything. And I think it slows, it slows me down. And I know that I've got to start now, um, looking outside in terms of helped in order, in order for me to expand.

It's interesting because I think a small business, I'm at that stage too, but you get either associates that work with you on your business, if you design your jewelry, to help you with that, or the other side of it where you might just need the business side of support, like maybe the admin or that side of thing. So it's good to start thinking about outsourcing if you can, because then it'll free you up to actually do the actual work.

The actual bits I enjoy. Especially if you're growing. Yeah, it's more the digital side of things as you know, I'm not that great.

Listen, we got there. We had a little issue before joining the podcast. It was both of our sides in the end, but it was fun. We got there. We did get there.

But it's that thing of, you know, it just makes everything is just that little bit slower when I'm trying to manage it all and raise my two boys. You know, it's as women in business, we do take longer to get to where we want to go. And I'm not saying it's a bad thing because actually I'm enjoying every step of it. I don't feel that frenzied like I've got to do it now. I don't feel that because I'm enjoying, but I, but my brand deserves more. You know, it really does.

Sara (25:15.916)
deserve to be amplified, to reach more women, to reach further afield. know, it really does. So I believe in it.

definitely. Have you heard of a group called the Black Artisans? Yeah, maybe contact them too, because they're also good at amplifying voices and just when they have exhibition. So just think about your work and like you creating the jewelry. So there's a mix of people at Ceramesis. There's yeah.

Maybe not.

Sara (25:40.238)
The Bluff Artisans, I may have done that. Haven't I? Yeah, I will do. Thank you. When you do something that is so kind of close to who you are, there's a tendency to want to protect it and not, you know, people have said, why have you not got it in here and here and all the different retailers? I said, because I have no brand power over my brand in terms of its voice, how it's presented. Like I don't want to dress just shelves of stores and my brand is lost.

it's just another, it's just a commodity. I want my brand to touch the way that I'm able to do it, which is putting that personal touch to it, if you don't want me in the story. That's what helps. It really does enable the connection between your customer.

Yeah, yeah, that's beautiful. And that's really, that's good that you want to protect it too. You have to set up store. Just online. So I was going to ask one of questions I do is like, what's, what's up next for you in the future? What would you, I know you spoke about brands and like you not to not, hang on, I'll say again, I'll say again. So what's the next in the future? And I know you said you don't want to put your work in, I suppose your

Yes!

Angela (26:58.254)
creations in stores, is there something that you would like a collaboration you would like to work with? there manifest somebody or if you've got sounds like you've got one already.

Yeah, yes, of course. think, think, partnerships that are aligned to you and your values are a beautiful way of both brands amplifying together. And we, Rohan, who I just spoke about, we had done a small, collaboration with MyBags and he does a lot of leather patch working onto his garments. So we called it the lady and the arty boy. And it was just,

beautiful and it reached as far as the States. know, people were really kind of flying into it and we only just did it as a bit of fun, but we are, we understand that there is more to be done and it will be absolutely beautiful, the Lady and the Arty Boy, so we can bring in a lovely kind of unisex or a man and a female kind of collaboration to create some gorgeous leather goods. So that's definitely something that is there. I keep looking at it. I know it's there on my want.

my wants. I think the portraits of sisters is really important. I want to, I've expanded into garmentry. So I started with the elegant leather trench coat, which is that idea of just wrapping up and feeling that kind of protective layer. It doesn't matter if you've got your pajamas on, whatever, you you step out feeling that little bit more elegant, because it's just that simple wrap and go. And as, as you know, as moms, we're, we're busy, right? We don't have time to shop, shop, shop and I don't

encourage that. I just think we have those quick wins that we can go and reach for grab and go. So that has been really, I've enjoyed doing that.

Angela (28:37.122)
Interesting combative fashion.

Yeah, but I just think there's some real classics that was inspired by a trench coat that I invested in when I had Freddie. So it was my kind of, okay, you've had this gorgeous baby now, you need to give yourself something back in return. So it was on my first trip back to New York and I bought a beautiful Philip Liam classic trench coat that I still wear today. I still wear it today. And it's that idea of, like you say, you invest in the classic and it will last you. It's going to last for the years.

I'd love to see it all drop, I bet it looks beautiful and stunning. It's tiny!

I'll show you, it's so tiny. My wardrobe is very, very tight. I don't, I really honestly, I don't like having lots of stuff. I know that sounds weird being a fashion designer and I don't like stuff. Like it makes me feel like I can't see what I've got. It clutters my thinking. And I think that's the same with how I design. I don't want to design lots of new pieces all the time because what I've got is perfect. It does what it needs to do.

It's good. It's good.

Sara (29:39.106)
Which again, kind of like, you've to keep designing, you're a designer, right? You've got to keep bringing something new, but it's bringing in, I don't know, could be expanding on the entrepreneur laptop bag for women, because that's a whole market. There's a huge market there. You know, the rise of the female entrepreneur. I just need to amplify that. It's a gorgeous bag.

I'm saying that. Where do you advertise that? I mean, I know you're on Instagram. Do you go on LinkedIn at all?

Yes, so you, I know where my pitfalls are. I'm so aware of where I should be at. There's a whole market on LinkedIn.

I was just thinking, as soon you said female entrepreneur, I was like, oh my gosh, you least on LinkedIn. Like there'll be people there.

there but I'm just not very present and I think that's where I need like it's really clear what I need in terms of I need someone to be able to manage all of those social media outlets because yeah there's a whole pool of women in business that would love to not wear and carry a male masculine laptop bag.

Angela (30:44.918)
or a bag that everybody else has got.

Right, right. Yeah, exactly. So yeah, that's an area that I really want to amplify and grow is the rise of the theme on entrepreneur and how we work remotely and how we shape shift through the day with professionals, with mothers, with sisters, with friends and our accessories need to work with us. You know, they need to kind of navigate our day alongside us. So I think that's an area that I really want to, yeah, work more into.

Brilliant.

We're kind of rounded up. Just one more last question. What would you tell your younger self? If you were, say, a teenager, what would you tell yourself?

I think self-belief was something that I lacked growing up. Not lacked, that's not true. did, my parents were really good at installing confidence into me, but I didn't have the vision to understand what that could look like. As I've got older in my forties, you know, I've been able to, it's like I've taken the lid off my limitations. So I've emptied out those limitations where I think I had certain limitations that I set myself. I worked extremely hard.

Sara (31:55.606)
to get to where I am. So I think, what would I say to round that up is to empty, I don't know, that life is, you have to be intentional. How you show up, there is intention to what you're doing and to remove limitations because the limitations that we have are what we set ourselves. And I say this to my son who's just done his SATs exams, that

You know, the limitations in terms of what you want to achieve in education and in football are only what you put on yourself. You you have to be able to live that live and think, your energies to focus in that. Well, what if, what if I do become this and what if, and what if I can't, you know, to just speak positively over myself as a young girl, I think. And I'm beautiful, you know, that I am beautiful. I don't think I always saw that.

growing up but that was probably because the environments I was in didn't necessarily reflect who I was or celebrated necessarily who I was. Whereas now my network of women, of men, my you know, I've cultivated.

created that and that is so impowerful, so powerful.

Sara (33:42.334)
I'm letting that go. I'm going to start designing the life that I want to live. And that didn't really happen until my early 40s. And then I also think there's never too late to start again, is there? Or to pivot or to try something new. Exactly. So, yeah.

Sara (34:10.926)
I'm both.

Sara (34:23.928)
BAY

Sara (34:28.973)
Okay.

Sara (34:32.768)
Hey!

Sara (34:36.558)
I see every day.

Sara (34:43.928)
Yeah, I'm like, My taste buds just said it all.

Sara (34:57.422)
you. I would love a follow. You can follow me at BysarahChristy.com and you can check my website out which is again BysarahChristy.com. BysarahChristy, anything BysarahChristy.

Sara (35:15.604)
Yes, absolutely. Exactly the same at Biceratops. Nice. Perfect. And I will get more prolific on LinkedIn.

Sara (35:34.19)
It's been a pleasure to meet you.